Productization

Products are not just what you do or your benefit design; they are your brand elements, your “consumability,” and your reputation. Products have to make sense to the purchaser; be clear and concise with purpose, value, story, and impact. Productization is a bit of marketing, market assessment, sales, product development, implementation, client retention, and NPS scoring all wrapped into one location and one concept. This is what Wick does incredible well; moving from brand awareness to productization and product awareness and consumption.